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product?",{"type":178,"children":179},"paragraph",[180],{"type":173,"value":181},"Purposeful organisations and products don’t just optimise for shareholder profit, but rather take all stakeholders, including people, society and the environment, into account. We consider the following businesses purposeful: ",{"item":183,"type":167},"139561760",{"type":169,"level":185,"children":186},3,[187],{"type":173,"marks":188,"value":189},[175],"1. Non-profit organisations",{"type":178,"children":191},[192,194,204],{"type":173,"value":193},"Non-profits are purposeful by design. They are founded to help solve problems for stakeholders. We’re supporting and working for multiple non-profit organisations including ",{"url":195,"meta":196,"type":200,"children":201},"https:\u002F\u002Fwww.voorhoede.nl\u002Fen\u002Fcases\u002Flife-terra\u002F",[197],{"id":198,"value":199},"target","_blank","link",[202],{"type":173,"value":203},"Life Terra",{"type":173,"value":205}," (on a mission to plant 500 million new trees for Europe), the Plastic Soup Surfer (aims to stop plastic pollution from entering our environment) and Tech Me Up (funds making tech education available to everyone).",{"item":207,"type":167},"139561761",{"type":169,"level":185,"children":209},[210,213],{"type":173,"marks":211,"value":212},[175],"2. Companies certified as purposeful",{"type":173,"value":214}," ",{"type":178,"children":216},[217,219,225,227,234,236],{"type":173,"value":218},"Businesses that do aim for profit while also committing to account for stakeholders in their objectives and decision making can be certified as purposeful. The best known global standard is the B Corp certification. An example of a B Corp we’ve worked for is Share.eu - a social enterprise where every product includes a donation. We’re very proud to say that ",{"url":111,"meta":220,"type":200,"children":222},[221],{"id":198,"value":199},[223],{"type":173,"value":224},"De Voorhoede is B Corp certified",{"type":173,"value":226}," since 2023. We recognise there are more purposeful certifications such as ",{"url":228,"meta":229,"type":200,"children":231},"https:\u002F\u002Fwww.hilfswerft.de\u002F",[230],{"id":198,"value":199},[232],{"type":173,"value":233},"Hilfswerft",{"type":173,"value":235}," and the ",{"url":237,"meta":238,"type":200,"children":240},"https:\u002F\u002Fwww.ecogood.org\u002F",[239],{"id":198,"value":199},[241],{"type":173,"value":242},"Economy for the Common Good.",{"item":244,"type":167},"139561762",{"type":169,"level":185,"children":246},[247],{"type":173,"marks":248,"value":249},[175],"3. Products with an impact business model",{"type":178,"children":251},[252,254,261],{"type":173,"value":253},"We use ",{"url":255,"meta":256,"type":200,"children":258},"https:\u002F\u002Fkb.bimpactassessment.net\u002Fsupport\u002Fsolutions\u002Farticles\u002F43000574685-what-are-impact-business-models-",[257],{"id":198,"value":199},[259],{"type":173,"value":260},"B Corp’s definition",{"type":173,"value":262},": “Impact business models are the ways that a business is designed to create a specific positive benefit\u002Foutcome for one of its stakeholders. They may be based on their product, a particular process or activity, or the structure of the business. [...] they are specific, material, verifiable, lasting, and extraordinary.”.  Examples of our customers with an impact business model are the MedGuide Company (eradicate medicine misuse) and the Green Caravan (make EV charging fossil-free).",{"type":169,"level":170,"children":264},[265],{"type":173,"marks":266,"value":267},[175],"Up to 10% impact discount",{"type":178,"children":269},[270],{"type":173,"marks":271,"value":272},[175],"We’d love to help you make an impact. If you're a non-profit or purposeful company or want to start a purposeful project, you’re eligible for our impact discount. This can save you up to 10% on development costs. 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By focusing our efforts on purposeful organisation and products we extend our impact on the world.",[],{"__typename":288,"id":183,"caption":289,"image":290,"captionPosition":295},"ImageRecord","Tree planting event with Life Terra",{"url":291,"alt":292,"width":293,"height":294},"https:\u002F\u002Fwww.datocms-assets.com\u002F6524\u002F1652260840-img_20220117_114859.jpg","Bomen planten met Life Terra",4000,1936,"bottom",{"__typename":288,"id":207,"caption":297,"image":298,"captionPosition":295},"B Corporation",{"url":299,"alt":300,"width":301,"height":302},"https:\u002F\u002Fwww.datocms-assets.com\u002F6524\u002F1687182007-b-corp-voorhoede.png","Developers op kantoor bij De Voorhoede. 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