[{"data":1,"prerenderedAt":302},["ShallowReactive",2],{"DefaultLayouten":3,"language-cases-slug-swipe-and-shop-i18n-slugs":134,"language-cases-slug-en-swipe-and-shop":140},{"app":4,"menu":31,"footer":66},{"githubUrl":5,"youtubeUrl":6,"linkedinUrl":7,"phoneNumber":8,"emailAddress":9,"legal":10,"addresses":20},"https:\u002F\u002Fgithub.com\u002Fvoorhoede\u002F","https:\u002F\u002Fwww.youtube.com\u002Fchannel\u002FUCzHuhQVYFRixtQN2-swcuGg","https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fde-voorhoede","+31 20 2610 954","post@voorhoede.nl",[11,14,17],{"title":12,"value":13},"KvK","56017235",{"title":15,"value":16},"BTW","NL851944620B01",{"title":18,"value":19},"IBAN","NL14TRIO0320142078",[21,26],{"address":22,"city":23,"googleMapsLink":24,"postalCode":25},"Koivistokade 70","Amsterdam","https:\u002F\u002Fwww.google.com\u002Fmaps\u002Fplace\u002FDe+Voorhoede+%7C+Front-end+Development\u002F@52.396847,4.8700823,17z\u002Fdata=!3m1!4b1!4m5!3m4!1s0x47c5e21d502d2d59:0xbf570944a96ebf45!8m2!3d52.347647!4d4.8502154","1013 BB",{"address":27,"city":28,"googleMapsLink":29,"postalCode":30},"Koornmarkt 22","Delft","https:\u002F\u002Fwww.google.nl\u002Fmaps\u002Fplace\u002FKoornmarkt+22,+2611+EG+Delft\u002F@52.0093477,4.3573054,17z\u002F","2611 EG",{"title":32,"callToActions":33,"links":39},"Site Menu",[34],{"id":35,"title":36,"link":37},"163140902","Contact",{"__typename":38},"ContactRecord",[40,46,51,56,61],{"id":41,"title":42,"link":43},"163140904","Impact",{"__typename":44,"slug":45},"PageRecord","impact",{"id":47,"title":48,"link":49},"163140905","Services",{"__typename":50},"ServiceOverviewRecord",{"id":52,"title":53,"link":54},"163140906","Cases",{"__typename":55},"CaseOverviewRecord",{"id":57,"title":58,"link":59},"163140908","About us",{"__typename":44,"slug":60},"about-us",{"id":62,"title":63,"link":64},"d6WdFJq2SOuc3dWtpibbXQ","Work at",{"__typename":44,"slug":65},"work-at",{"links":67,"copyrightTitle":93,"copyrightLabel":94,"copyrightLink":95,"privacyTitle":96,"privacyLabel":97,"privacyLink":98,"certificatesGrid":99},[68,71,74,77,82,85,88],{"id":69,"title":42,"link":70},"144185264",{"__typename":44,"slug":45},{"id":72,"title":48,"link":73},"144185265",{"__typename":50},{"id":75,"title":53,"link":76},"144185266",{"__typename":55},{"id":78,"title":79,"link":80},"144185267","Blog",{"__typename":81},"BlogPostOverviewRecord",{"id":83,"title":58,"link":84},"144185268",{"__typename":44,"slug":60},{"id":86,"title":36,"link":87},"144185269",{"__typename":38},{"id":89,"title":90,"link":91},"144185270","FAQ",{"__typename":44,"slug":92},"faq","Creative Commons licence and disclaimer","CC BY 4.0","https:\u002F\u002Fcreativecommons.org\u002Flicenses\u002Fby\u002F4.0\u002F","De Voorhoede privacy statement (pdf)","Privacy statement","https:\u002F\u002Fwww.datocms-assets.com\u002F6524\u002F1763455455-vh-isms-006-privacy-statement-de-voorhoede-en.pdf",[100,112,123],{"id":101,"image":102,"link":107},"Xq4bBfg_TZ6Fkjax9mkbLQ",{"url":103,"alt":104,"width":105,"height":106},"https:\u002F\u002Fwww.datocms-assets.com\u002F6524\u002F1687353463-b-corp-logo-black-rgb.png","B Corp logo",404,680,{"__typename":108,"id":109,"title":110,"url":111},"ExternalLinkRecord","fGW1ak8XQYaYDLkBSyncog","B Corp","https:\u002F\u002Fwww.bcorporation.net\u002Fen-us\u002Ffind-a-b-corp\u002Fcompany\u002Fde-voorhoede\u002F",{"id":113,"image":114,"link":119},"c5mCXRTiSraRIB25fw1p7Q",{"url":115,"alt":116,"width":117,"height":118},"https:\u002F\u002Fwww.datocms-assets.com\u002F6524\u002F1687353461-dda-boxlogo-black.png","Dutch Digital Agencies logo",627,480,{"__typename":108,"id":120,"title":121,"url":122},"P6Jh7B0cTv2cKyNEeKVWVQ","Dutch Digital Agencies","https:\u002F\u002Fdutchdigitalagencies.com\u002Fleden\u002Fde-voorhoede\u002F",{"id":124,"image":125,"link":129},"MT5SCyNxSTSr_v5eeATMZw",{"url":126,"alt":127,"width":128,"height":128},"https:\u002F\u002Fwww.datocms-assets.com\u002F6524\u002F1775730283-dnv.png","DNV logo",518,{"id":130,"title":131,"link":132},"BRtNB5HnT5i-7HkA8IYzBw","DIV",{"__typename":44,"slug":133},"impact\u002Fdigitale-producten-privacy-by-design",[135,138],{"locale":136,"value":137},"en","swipe-and-shop",{"locale":139,"value":137},"nl",{"page":141,"cases":222},{"title":142,"slug":137,"i18nSlugs":143,"social":146,"heroIllustration":150,"caseTeaser":155,"content":160,"metaData":183,"quote":181,"author":181,"pivots":198},"Swipe & Shop",[144,145],{"locale":136,"value":137},{"locale":139,"value":137},{"title":147,"description":148,"image":149},"Swipe & Shop | De Voorhoede","Discover and shop new fashion with the hybrid app Swipe & Shop",null,{"url":151,"alt":152,"width":153,"height":154},"https:\u002F\u002Fwww.datocms-assets.com\u002F6524\u002F1542187394-swipe-and-shop.svg","swipe en shop",720,310,{"title":148,"image":156},{"url":157,"alt":149,"width":158,"height":159},"https:\u002F\u002Fwww.datocms-assets.com\u002F6524\u002F1539876093-swipe-and-shop.png",749,566,[161,166,170,179],{"__typename":162,"id":163,"title":164,"body":165},"TextSectionRecord","432657","The challenge: let 80,000 (and counting) women find their dream clothing","\u003Cp>Apps like Tinder prove that rewarding users for completing small actions works very well. Swipe & shop was designed with this in mind. Who wouldn’t like to swipe around for a bit while waiting for the bus? Since the launch of Swipe & Shop, over 80,000 women thought exactly that.\u003C\u002Fp>\n\u003Cp>Swipe & Shop was created as a start-up within Sanoma Digital Lab in the Netherlands. The app helps people find new fashion. It presents you with products you can either \u003Cem>like\u003C\u002Fem> or \u003Cem>dislike\u003C\u002Fem>. What you like, will end up in your wishlist; all other products won’t show up again. To buy a product, you can open the online retailer’s web shop directly from within the app.\u003C\u002Fp>\n\u003Cp>The app targets young women of between 18 and 35 years old. They are digital natives: they know their way around the web, how to use (native) smartphone apps and demand a good user experience. Our challenge: build an app that meets and exceeds this target group’s high expectations.\u003C\u002Fp>",{"__typename":162,"id":167,"title":168,"body":169},"432658","The solution: a hybrid Cordova app","\u003Cp>Swipe & Shop is a hybrid app: built with \u003Cstrong>web technology\u003C\u002Fstrong> so that it runs on any platform. Since we only need to maintain \u003Cstrong>one code base\u003C\u002Fstrong>, development time and costs are low. It doesn’t limit us however: the app has access to \u003Cstrong>native device features\u003C\u002Fstrong> that allow us to, for example, use push messages to communicate directly with the app’s users.\u003C\u002Fp>",{"__typename":171,"id":172,"image":173,"caption":142,"captionPosition":178},"ImageRecord","432659",{"url":174,"alt":175,"width":176,"height":177},"https:\u002F\u002Fwww.datocms-assets.com\u002F6524\u002F1539876224-swipe-shop-devices.jpg","Swipe and shop on tablet and mobile",1230,640,"bottom",{"__typename":162,"id":180,"title":181,"body":182},"432660","","\u003Cp>During the project we adopted the \u003Cstrong>agile\u003C\u002Fstrong> methodology and worked at our client’s offices. This helped us to cooperate closely with Sanoma’s designers and back-end developers. Because we were involved in the design process at an early stage, we could iterate in \u003Cstrong>short release cycles\u003C\u002Fstrong>, reducing overhead costs.\u003C\u002Fp>\n\u003Cp>By working in a \u003Cstrong>lean\u003C\u002Fstrong> way, we could base the entire process of design and development on user tests and user feedback. This would give us lots of information on nice-to-haves and missing features. The involvement of users in this way lead to an \u003Cstrong>active user base\u003C\u002Fstrong> and a very positive attitude within the team.\u003C\u002Fp>\n\u003Cp>During the course of development, Apple eased their rules on downloading code within an app. Instead of requiring users to install the latest updates from the App Store, we could let the app download and install updates itself. Users don’t have to worry about bugs and missing out on new features anymore, since they’re \u003Cstrong>always up to date\u003C\u002Fstrong>.\u003C\u002Fp>",{"expertisesTitle":184,"expertises":185,"deliverableTitle":188,"deliverables":189,"technologiesTitle":192,"technologies":193,"interestedTitle":181,"interestedLinkUrl":181,"interestedLinkLabel":181},"Expertises",[186],{"title":187},"Development","Deliverables",[190],{"title":191},"Hybrid web app","Technologies",[194,196],{"title":195},"AngularJS",{"title":197},"Cordova",[199,211],{"title":200,"body":181,"links":201,"mailchimpValue":181,"mailchimpName":181,"mailchimpId":181,"formType":202,"contactPerson":203},"Let's discuss what we can do",[],"contact",{"name":204,"lastName":205,"jobTitle":206,"image":207},"Nena","de Clercq","Operations Director",{"url":208,"alt":149,"width":209,"height":210},"https:\u002F\u002Fwww.datocms-assets.com\u002F6524\u002F1683535373-nena.jpg",2174,2898,{"title":212,"body":181,"links":213,"mailchimpValue":181,"mailchimpName":181,"mailchimpId":181,"formType":214,"contactPerson":215},"Subscribe to our newsletter",[],"newsletter",{"name":216,"lastName":181,"jobTitle":217,"image":218},"Vera","Marketer",{"url":219,"alt":149,"width":220,"height":221},"https:\u002F\u002Fwww.datocms-assets.com\u002F6524\u002F1683534636-placeholder.jpg",1235,1646,[223,226,229,232,235,238,241,244,247,250,253,256,259,262,265,268,271,274,277,280,283,284,287,290,293,296,299],{"slug":224,"title":225},"quantum-inspire","Quantum Inspire",{"slug":227,"title":228},"life-terra","Life Terra",{"slug":230,"title":231},"geldmaat","Geldmaat",{"slug":233,"title":234},"pathe-thuis","Pathé Thuis",{"slug":236,"title":237},"viriciti","ViriCiti",{"slug":239,"title":240},"drop-and-fly","Drop & Fly",{"slug":242,"title":243},"15-apps-for-water-research-at-deltares","15 Apps for water research at Deltares",{"slug":245,"title":246},"a-brand-new-funda","A brand new Funda",{"slug":248,"title":249},"bouwen-is-macht","Bouwen is Macht",{"slug":251,"title":252},"world-water-atlas","World Water Atlas",{"slug":254,"title":255},"pick-up-10","Pick Up 10",{"slug":257,"title":258},"hike-one","Hike One",{"slug":260,"title":261},"dlr-inspection-app","DLR Inspection app",{"slug":263,"title":264},"tradus","Tradus",{"slug":266,"title":267},"trouw","Trouw, Volkskrant and Parool",{"slug":269,"title":270},"abn-amro-loan-wizard","ABN-AMRO loan wizard",{"slug":272,"title":273},"npo-dashboard","NPO Dashboard",{"slug":275,"title":276},"hotel-and-bungalowspecials","Hotel- and BungalowSpecials",{"slug":278,"title":279},"rtl-weekend-magazine","RTL Weekend Magazine",{"slug":281,"title":282},"2dehands-be","2dehands.be",{"slug":137,"title":142},{"slug":285,"title":286},"ziggo-interactive-television","Ziggo Interactive Television",{"slug":288,"title":289},"giftforyou","GiftForYou",{"slug":291,"title":292},"commtrac","Commtrac",{"slug":294,"title":295},"stamp-postnl-design-system","PostNL",{"slug":297,"title":298},"tu-delft-spacefinder","TU Delft Spacefinder",{"slug":300,"title":301},"privacy-by-design-in-je-bol","In je bol",1776256180214]