[{"data":1,"prerenderedAt":301},["ShallowReactive",2],{"DefaultLayouten":3,"language-blog-slug-switching-google-analytics-privacy-friendly-tracking-6-steps-i18n-slugs":134,"language-blog-slug-en-switching-google-analytics-privacy-friendly-tracking-6-steps":141},{"app":4,"menu":31,"footer":66},{"githubUrl":5,"youtubeUrl":6,"linkedinUrl":7,"phoneNumber":8,"emailAddress":9,"legal":10,"addresses":20},"https:\u002F\u002Fgithub.com\u002Fvoorhoede\u002F","https:\u002F\u002Fwww.youtube.com\u002Fchannel\u002FUCzHuhQVYFRixtQN2-swcuGg","https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fde-voorhoede","+31 20 2610 954","post@voorhoede.nl",[11,14,17],{"title":12,"value":13},"KvK","56017235",{"title":15,"value":16},"BTW","NL851944620B01",{"title":18,"value":19},"IBAN","NL14TRIO0320142078",[21,26],{"address":22,"city":23,"googleMapsLink":24,"postalCode":25},"Koivistokade 70","Amsterdam","https:\u002F\u002Fwww.google.com\u002Fmaps\u002Fplace\u002FDe+Voorhoede+%7C+Front-end+Development\u002F@52.396847,4.8700823,17z\u002Fdata=!3m1!4b1!4m5!3m4!1s0x47c5e21d502d2d59:0xbf570944a96ebf45!8m2!3d52.347647!4d4.8502154","1013 BB",{"address":27,"city":28,"googleMapsLink":29,"postalCode":30},"Koornmarkt 22","Delft","https:\u002F\u002Fwww.google.nl\u002Fmaps\u002Fplace\u002FKoornmarkt+22,+2611+EG+Delft\u002F@52.0093477,4.3573054,17z\u002F","2611 EG",{"title":32,"callToActions":33,"links":39},"Site Menu",[34],{"id":35,"title":36,"link":37},"163140902","Contact",{"__typename":38},"ContactRecord",[40,46,51,56,61],{"id":41,"title":42,"link":43},"163140904","Impact",{"__typename":44,"slug":45},"PageRecord","impact",{"id":47,"title":48,"link":49},"163140905","Services",{"__typename":50},"ServiceOverviewRecord",{"id":52,"title":53,"link":54},"163140906","Cases",{"__typename":55},"CaseOverviewRecord",{"id":57,"title":58,"link":59},"163140908","About us",{"__typename":44,"slug":60},"about-us",{"id":62,"title":63,"link":64},"d6WdFJq2SOuc3dWtpibbXQ","Work at",{"__typename":44,"slug":65},"work-at",{"links":67,"copyrightTitle":93,"copyrightLabel":94,"copyrightLink":95,"privacyTitle":96,"privacyLabel":97,"privacyLink":98,"certificatesGrid":99},[68,71,74,77,82,85,88],{"id":69,"title":42,"link":70},"144185264",{"__typename":44,"slug":45},{"id":72,"title":48,"link":73},"144185265",{"__typename":50},{"id":75,"title":53,"link":76},"144185266",{"__typename":55},{"id":78,"title":79,"link":80},"144185267","Blog",{"__typename":81},"BlogPostOverviewRecord",{"id":83,"title":58,"link":84},"144185268",{"__typename":44,"slug":60},{"id":86,"title":36,"link":87},"144185269",{"__typename":38},{"id":89,"title":90,"link":91},"144185270","FAQ",{"__typename":44,"slug":92},"faq","Creative Commons licence and disclaimer","CC BY 4.0","https:\u002F\u002Fcreativecommons.org\u002Flicenses\u002Fby\u002F4.0\u002F","De Voorhoede privacy statement (pdf)","Privacy statement","https:\u002F\u002Fwww.datocms-assets.com\u002F6524\u002F1763455455-vh-isms-006-privacy-statement-de-voorhoede-en.pdf",[100,112,123],{"id":101,"image":102,"link":107},"Xq4bBfg_TZ6Fkjax9mkbLQ",{"url":103,"alt":104,"width":105,"height":106},"https:\u002F\u002Fwww.datocms-assets.com\u002F6524\u002F1687353463-b-corp-logo-black-rgb.png","B Corp logo",404,680,{"__typename":108,"id":109,"title":110,"url":111},"ExternalLinkRecord","fGW1ak8XQYaYDLkBSyncog","B Corp","https:\u002F\u002Fwww.bcorporation.net\u002Fen-us\u002Ffind-a-b-corp\u002Fcompany\u002Fde-voorhoede\u002F",{"id":113,"image":114,"link":119},"c5mCXRTiSraRIB25fw1p7Q",{"url":115,"alt":116,"width":117,"height":118},"https:\u002F\u002Fwww.datocms-assets.com\u002F6524\u002F1687353461-dda-boxlogo-black.png","Dutch Digital Agencies logo",627,480,{"__typename":108,"id":120,"title":121,"url":122},"P6Jh7B0cTv2cKyNEeKVWVQ","Dutch Digital Agencies","https:\u002F\u002Fdutchdigitalagencies.com\u002Fleden\u002Fde-voorhoede\u002F",{"id":124,"image":125,"link":129},"MT5SCyNxSTSr_v5eeATMZw",{"url":126,"alt":127,"width":128,"height":128},"https:\u002F\u002Fwww.datocms-assets.com\u002F6524\u002F1775730283-dnv.png","DNV logo",518,{"id":130,"title":131,"link":132},"BRtNB5HnT5i-7HkA8IYzBw","DIV",{"__typename":44,"slug":133},"impact\u002Fdigitale-producten-privacy-by-design",[135,138],{"locale":136,"value":137},"en","switching-google-analytics-privacy-friendly-tracking-6-steps",{"locale":139,"value":140},"nl","van-google-analytics-naar-privacy-vriendelijke-tracking-6-stappen",{"page":142},{"slug":137,"i18nSlugs":143,"social":146,"title":151,"subtitle":79,"isArchived":152,"headerIllustration":153,"date":158,"authors":159,"introTitle":175,"items":176,"pivots":285,"relatedBlogPosts":299,"tags":300,"onMountedScript":162,"onUnmountedScript":162},[144,145],{"locale":136,"value":137},{"locale":139,"value":140},{"title":147,"description":148,"image":149},"From GA to privacy friendly tracking: 6 steps | De Voorhoede","Is it really necessary for your website to use Google Analytics? Probably not. You can switch to alternative, privacy friendly tracking in 6 steps. Read more.",{"url":150},"https:\u002F\u002Fwww.datocms-assets.com\u002F6524\u002F1684246367-linkedin-post.jpg","Switching from Google Analytics to privacy friendly tracking in 6 steps",false,{"url":154,"alt":155,"width":156,"height":157},"https:\u002F\u002Fwww.datocms-assets.com\u002F6524\u002F1684244583-privacy.svg",null,292,236,"2023-05-29T02:00:00.000+02:00",[160,168],{"name":161,"lastName":162,"slug":163,"image":164},"Vera","","vera",{"url":165,"alt":155,"width":166,"height":167},"https:\u002F\u002Fwww.datocms-assets.com\u002F6524\u002F1683534636-placeholder.jpg",1235,1646,{"name":169,"lastName":162,"slug":170,"image":171},"Jasper","jasper",{"url":172,"alt":155,"width":173,"height":174},"https:\u002F\u002Fwww.datocms-assets.com\u002F6524\u002F1683535518-jasper.jpg",1892,2523,"As of July 2023 the Google Analytics Universal property will expire. Marketers were given over a year to get used to this idea and make sense of Google Analytics 4. In the meantime, serious doubts have arisen about the use of Google Analytics in Europe. The way Google handles personal data is under attack. Several European countries have even prohibited the use of Google Analytics. ",[177,181,185,189,193,197,207,211,215,219,226,229,232,236,244,247,250,254,258,262,267,271,278,281],{"__typename":178,"id":179,"title":162,"body":180},"TextSectionRecord","111353285","\u003Cp>\u003Cspan style=\"font-weight: 400;\">As a socially responsible entrepreneur or a person with an ethical sense, you have to scratch your head. Do you want to contribute to the fact that personal data of your website visitors end up with big tech companies such as Google? Is it really necessary for your website to use Google Analytics? Probably not.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">We figured that we, as De Voorhoede, should set an example. We were rightfully \u003Ca href=\"https:\u002F\u002Ftwitter.com\u002Fsimevidas\u002Fstatus\u002F1562139976590032899\">called out on Twitter about the cookie banner\u003C\u002Fa> on our website. Which made us wonder whether we really needed to collect all those cookies. After that we decided to switch from Google Analytics to alternative, privacy friendly tracking. In our case: Plausible. And it was easier than expected. \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Luckily, you can switch to alternative, privacy friendly tracking in 6 steps.\u003C\u002Fspan>\u003C\u002Fp>",{"__typename":178,"id":182,"title":183,"body":184},"111353286","Step 1. Convince your marketing department","\u003Cp>\u003Cspan style=\"font-weight: 400;\">Most of the time marketers want to measure everything. Rather too much than too little, because it’s quite hard to get historical data back. So a clear set plan is important. What are your goals and what kind of statistics do you need to measure them? Most of the time this insight shows that you’re measuring way more than necessary. Especially with Google Analytics. Besides that, Google Analytics Universal will make place for Google Analytics 4. This new version focuses mainly on specialists. But a lot of marketers are still not familiar with GA4.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Col>\u003C\u002Fol>",{"__typename":178,"id":186,"title":187,"body":188},"111353287","5 arguments to change to alternative tracking","\u003Col>\n  \u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Google Analytics 4 is complex and costs a lot of time to learn. Alternative tracking offers options that are more intuitive in their use. \u003C\u002Fspan>\u003C\u002Fli>\n  \u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">You’re not using all the data that is being collected in Google Analytics, so you can use an alternative that has less options.\u003C\u002Fspan>\u003C\u002Fli>\n  \u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">There’s a chance that Google Analytics will be \u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Fwww.simpleanalytics.com\u002Fnl\u002Fgoogle-analytics-verboden-in-deze-landen\" target=\"_blank\" rel=\"noopener\">\u003Cspan style=\"font-weight: 400;\">prohibited in the Netherlands and other European countries\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400;\">. Several lawsuits are ongoing. \u003C\u002Fspan>\u003C\u002Fli>\n  \u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">The scripts of most alternative tracking tools are a lot smaller than the script of Google Analytics. Your website speed will benefit from this.\u003C\u002Fspan>\u003C\u002Fli>\n  \u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Corporate social responsibility is (or will be) a priority at your company. This includes handling personal data in a privacy friendly way.\u003C\u002Fspan>\u003C\u002Fli>\n\u003C\u002Fol>",{"__typename":178,"id":190,"title":191,"body":192},"111353288","Step 2: Pick a privacy friendly alternative for Google Analytics ","\u003Cp>\u003Cspan style=\"font-weight: 400;\">There are several privacy friendly alternatives to Google Analytics. We’ll talk about 3:\u003C\u002Fspan>\u003C\u002Fp>",{"__typename":178,"id":194,"title":195,"body":196},"111353289","Plausible","\u003Cp>\u003Cspan style=\"font-weight: 400;\">Are you looking for a simple and organized analytics system that provides you insight in your website statistics? Plausible might be something for you. Plausible collects data in a privacy friendly way. With the filter feature you can refine your statistics. For a website with less than 10.000 views per month, the fee is €90 per year.\u003C\u002Fspan>\u003C\u002Fp>",{"__typename":198,"id":199,"image":200,"caption":205,"fullWidth":152,"captionPosition":206},"ImageRecord","111370765",{"url":201,"alt":202,"width":203,"height":204},"https:\u002F\u002Fwww.datocms-assets.com\u002F6524\u002F1683890429-plausible.png","Plausible analytics dashboard",2038,2430,"Plausible analytics dashboard of De Voorhoede","bottom",{"__typename":178,"id":208,"title":209,"body":210},"111353290","Pros","\u003Cul>\n  \u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Clear and easy in use\u003C\u002Fspan>\u003C\u002Fli>\n  \u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Privacy friendly data collection\u003C\u002Fspan>\u003C\u002Fli>\n  \u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Website keeps its speed thanks to a small script\u003C\u002Fspan>\u003C\u002Fli>\n\u003C\u002Ful>",{"__typename":178,"id":212,"title":213,"body":214},"111353291","Cons","\u003Cul>\n  \u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Limited features compared to Google Analytics\u003C\u002Fspan>\u003C\u002Fli>\n  \u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">You need a developer to set your goal conversions\u003C\u002Fspan>\u003C\u002Fli>\n\u003C\u002Ful>",{"__typename":178,"id":216,"title":217,"body":218},"111353292","Matomo","\u003Cp>\u003Cspan style=\"font-weight: 400;\">Matomo is often named as the alternative to Google Analytics. In terms of the number of features, statistics and reports, it is very similar to what you are used to from Google Analytics Universal. Are you an experienced marketer who works a lot with analytics? Then Matomo is a good privacy friendly alternative. Please note, Matomo is only fully GDPR compliant if you set it this way yourself. For a website with less than 50,000 hits per year, you pay € 209 per year.\u003C\u002Fspan>\u003C\u002Fp>",{"__typename":198,"id":220,"image":221,"caption":223,"fullWidth":152,"captionPosition":206},"111370766",{"url":222,"alt":223,"width":224,"height":225},"https:\u002F\u002Fwww.datocms-assets.com\u002F6524\u002F1683890451-website-graphics-2020-v5-1-e1611111459689.png","Matomo analytics dashboard",1368,844,{"__typename":178,"id":227,"title":209,"body":228},"111353293","\u003Cul>\n  \u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Extensive user interface and features are comparable to Google Analytics Universal\u003C\u002Fspan>\u003C\u002Fli>\n  \u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Goal conversions are set up in a similar way to Google Analytics\u003C\u002Fspan>\u003C\u002Fli>\n\u003C\u002Ful>",{"__typename":178,"id":230,"title":213,"body":231},"111353294","\u003Cul>\n  \u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Matomo is less intuitive and demands more experience\u003C\u002Fspan>\u003C\u002Fli>\n  \u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Only GDPR compliant if you set it this way yourself\u003C\u002Fspan>\u003C\u002Fli>\n\u003C\u002Ful>",{"__typename":178,"id":233,"title":234,"body":235},"111353295","Simple Analytics","\u003Cp>\u003Cspan style=\"font-weight: 400;\">The name says exactly what you can expect: simple analytics. A dashboard with basic statistics provides you insight in which pages are visited, how many times and via which source.  Simple Analytics stands by the privacy first principle, so you will always, by default, collect data in a privacy friendly way. For a website with less than 100.000 data points (pageviews and events) per month you pay €109 per year.\u003C\u002Fspan>\u003C\u002Fp>",{"__typename":198,"id":237,"image":238,"caption":243,"fullWidth":152,"captionPosition":206},"111370767",{"url":239,"alt":240,"width":241,"height":242},"https:\u002F\u002Fwww.datocms-assets.com\u002F6524\u002F1683890541-scherm-afbeelding-2023-05-12-om-13-10-40.png","A screenshot of the dashboard of Simple Analytics",2202,2416,"Simple analytics demo dashboard ",{"__typename":178,"id":245,"title":209,"body":246},"111353296","\u003Cul>\n  \u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Privacy first principle\u003C\u002Fspan>\u003C\u002Fli>\n  \u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Clear and easy in use\u003C\u002Fspan>\u003C\u002Fli>\n  \u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Goal conversions are set up in a similar way to Google Analytics\u003C\u002Fspan>\u003C\u002Fli>\n  \u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Website keeps its speed thanks to a small script\u003C\u002Fspan>\u003C\u002Fli>\n\u003C\u002Ful>",{"__typename":178,"id":248,"title":213,"body":249},"111353297","\u003Cul>\n  \u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Limited features compared to Google Analytics\u003C\u002Fspan>\u003C\u002Fli>\n  \u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">The feature that allows you to measure ‘events’ is still in bèta\u003C\u002Fspan>\u003C\u002Fli>\n\u003C\u002Ful>",{"__typename":178,"id":251,"title":252,"body":253},"111353298","Step 3. Import data from Google Analytics","\u003Cp>\u003Cspan style=\"font-weight: 400;\">You can import historical data from Google Analytics in Matomo, Simple Analytics and Plausible. All you need is access to the correct Google Analytics property and a new account with Matomo, Simple Analytics or Plausible. That way you can still look back at historical data in your new alternative analytics tool.\u003C\u002Fspan>\u003C\u002Fp>",{"__typename":178,"id":255,"title":256,"body":257},"111353299","Step 4. Set goal conversions","\u003Cp>\u003Cspan style=\"font-weight: 400;\">You have already thought of what the marketing goals are. Time to set up the associated goal conversions. To measure conversions you use 'events' in Plausible. For this you need the help of a web developer, who sets the conversions in the code of your website. With Matomo and Simple Analytics it is possible to set up conversions in the same way as you are used to with Google Analytics.\u003C\u002Fspan>\u003C\u002Fp>",{"__typename":178,"id":259,"title":260,"body":261},"111353300","Step 5. Measure Google Ads activity with UTM parameters","\u003Cp>\u003Cspan style=\"font-weight: 400;\">Did you know that you don't have to connect Google Ads to your analytics to measure the results of your campaigns? You can use UTM parameters to gain insight in how the paid traffic behaves on your website. We use a handy script for this that you can set up in Google Ads, which automatically defines the ad group and campaign name in the UTM parameters.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">You can add the script in Google Ads at 'Tool & Settings'. Then go to 'Bulk Actions' and choose 'Scripts'.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Add the following script to automatically generate UTM parameters:\u003C\u002Fspan>\u003C\u002Fp>",{"__typename":263,"id":264,"language":265,"body":266},"CodeBlockRecord","111353301","Regex","function main(){\n    let adGroups = AdsApp.adGroups().withCondition(\"CampaignStatus = ENABLED\").get();\n    while (adGroups.hasNext()) {\n        let adGroup = adGroups.next();\n        let group=adGroup.getName().replace(\u002F\\s\u002Fg,'_');\n        let campaign=adGroup.getCampaign().getName().replace(\u002F\\s\u002Fg,'_');\n        adGroup.urls().setCustomParameters({adgroup: group, campaign: campaign});\n    }\n}",{"__typename":178,"id":268,"title":269,"body":270},"111353302","Step 6. Clear statistics dashboard in Looker Studio","\u003Cp>\u003Cspan style=\"font-weight: 400;\">Let’s be honest, Google Analytics 4 is far from what you're used to, and you probably won't be able to make much of it yet. There is always a lot of data that you don't even use. Or don't know what to do with it. It is therefore - regardless of which analytics tool you use - wise to create a reporting dashboard, tailored to your marketing goals.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Google Looker Studio offers a solution here.\u003C\u002Fspan>\u003C\u002Fp>",{"__typename":198,"id":272,"image":273,"caption":162,"fullWidth":152,"captionPosition":206},"111370768",{"url":274,"alt":275,"width":276,"height":277},"https:\u002F\u002Fwww.datocms-assets.com\u002F6524\u002F1683884749-looker-studio.png","Looker studio dashboard with statistics",2400,1798,{"__typename":178,"id":279,"title":162,"body":280},"111370783","\u003Cp>\u003Cspan style=\"font-weight: 400;\">In this dashboard you can connect a lot of existing data sources in one overview. Sometimes the creator asks a monthly fee in return for the maintenance of the connector. \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Data sources you can connect in Looker Studio: \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cul>\n  \u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Plausible\u002FMatomo\u002FSimple Analytics\u003C\u002Fspan>\u003C\u002Fli>\n  \u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Google Ads\u003C\u002Fspan>\u003C\u002Fli>\n  \u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Google Search Console\u003C\u002Fspan>\u003C\u002Fli>\n  \u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Bing Webmaster Tools\u003C\u002Fspan>\u003C\u002Fli>\n  \u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Cspan style=\"font-weight: 400;\">Social media (like Facebook, LinkedIn, Twitter, Instagram)\u003C\u002Fspan>\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">And there you go, you switched in only 6 steps from Google Analytics to privacy friendly tracking with a complete overview of your most important website statistics.\u003C\u002Fspan>\u003C\u002Fp>",{"__typename":178,"id":282,"title":283,"body":284},"111353303","Switching to alternative tracking","\u003Cp>\u003Cspan style=\"font-weight: 400;\">Have you already switched to alternative tracking? What obstacles did you encounter and how did you overcome them? Let us know! Send an email to \u003C\u002Fspan>\u003Ca href=\"mailto:post@voorhoede.nl\" target=\"_blank\" rel=\"noopener\">\u003Cspan style=\"font-weight: 400;\">post@voorhoede.nl\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400;\"> or tweet at \u003Ca href=\"https:\u002F\u002Ftwitter.com\u002Fdevoorhoede\" target=\"_blank\" rel=\"noopener\">@devoorhoede.\u003C\u002Fa>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">\u003Ca href=\"https:\u002F\u002Fwww.frankwatching.com\u002Farchive\u002F2023\u002F05\u002F18\u002Foverstappen-privacyvriendelijk-analytics\u002F\">This blog first appeared on Frankwatching.com in Dutch.\u003C\u002Fa> \u003C\u002Fspan>\u003C\u002Fp>",[286],{"title":287,"body":288,"links":289,"mailchimpValue":162,"mailchimpName":162,"mailchimpId":162,"formType":295,"contactPerson":296},"Interested in switching to privacy friendly tracking?","\u003Cp>We're happy to help you make your digitale product privacy by design. \u003C\u002Fp>\n",[290],{"__typename":291,"id":292,"title":293,"link":294},"InternalLinkRecord","163140926","More about privacy by design",{"__typename":44,"slug":133},"none",{"name":169,"lastName":162,"jobTitle":297,"image":298},"CTO, Co-founder",{"url":172,"alt":155,"width":173,"height":174},[],[],1776256139098]